Printed on Stone: The Lithographs of Charles Troedel
26 October at 11:00 AM - 12:00 PMFree
Charles Troedel (1835–1906) was a master printer and lithographer, and the face behind the production of most of Australia’s early advertising posters, product labels, and other print ephemera, as well as the iconic Melbourne Album. ‘Printed on Stone’ with Amanda Scardamaglia examines how the print technology of lithography shaped the development of the intellectual property system, and the way advertising came to be regulated. The book also presents the first visual history of print advertising in Australia and in so doing, provides a valuable illustrated social and legal history of Australia.
Amanda Scardamaglia is Acting Dean and Department Chair at Swinburne Law School. Her area of research is intellectual property law with a special focus on empirical and historical studies in trade mark law, branding, advertising and the consumer. She is author of the book Colonial Australian Trade Mark Law (Australian Scholarly Publishing, 2015). Her second book, Printed on Stone: The Lithographs of Charles Troedel (Melbourne Books, 2020) was awarded the Victorian Premier’s History Award in 2020.
Get your copy of Printed on Stone: The Lithographs of Charles Troedel at Melbourne Books and use code ‘print20’ at checkout to save $10.
This event will be presented via Zoom.
The link will be provided to ticket holders prior to the event.